Adapting to the Social Media World
There are still many businesses that do not understand how social media can benefit their business much less know how to choose the right social media outlet from the numerous options that exist. For some business professionals such as lawyers, financial planners, and accountants, the risk of saying the wrong thing could be detrimental to their business. We have helped our clients find their way through the social media maze educating them on the skill set they need to manage their own sites. Call us if you would like to get started with social media or just have questions that might help you make the decision as to whether you want to jump in the social media maze. ________________________________
Supporting the Young Entrepreneurs Academy 2010-2011 Class in Lake Zurich, IL as the Lead Instructor for the first trimester.
THE MIND BEHIND THE MIX
Claire Slattery is the owner and director of client marketing and business development of Mindful Mix, a full service marketing agency. With over 15 years of experience, she is a seasoned marketing and business development professional having worked in numerous industries including banking, manufacturing, fashion, optical, health and fitness, financial, legal, insurance, food, packaging, merchandising, and event planning, among others. Her creativity and eye for design coupled with her project management skills has led her to deliver successful marketing initiatives ranging from advertising campaigns, e-mail campaigns, social media strategies, and events to branding corporate brochures, newsletters, sales tools, web sites, packaging and merchandising displays. In 2001, she was featured in POP Times, a publication for point-of-purchase advertising, display and packaging, for her design of a new merchandising display for BCBG Max Azria eyewear used by optical retailers. Her leadership skills have allowed her to co-manage a team, consisting of multiple department heads with different personalities and management styles, who worked together to build and launch a company-wide intranet for a 650-attorney national law firm. Claire’s attention to detail has allowed her to organize events from 20 to 2,000 people in the form of seminars, webinars, tradeshows (up to 800 sq, ft booths), family and corporate events both nationally and internationally.
The foundation for Mindful Mix is based on Claire’s experience working with lean marketing budgets, her passion for making sure that a client’s marketing efforts are properly aligned, and measuring the return on the marketing investment. Claire maintains a strong set of strategic marketing skills and coupled with her motivational coaching style and perseverance she has helped inspire confidence and determination in professionals and business owners so they achieve the short-term and long-term marketing and business development goals they define for themselves.
Claire is passionate about providing an excellent level of customer service to her clients and providing value by creating an educational “do-it-yourself” component to her business. She often retains the services of marketing professionals in her network, such as graphic designers, copywriters, event planners, and printers, among others that can ultimately enhance the success of a client project.
Claire is involved in her community both professionally and personally. She is an active member of the American Marketing Association and serves as the Chair of Chapter Excellence. She is a member of the Lake Zurich Chamber of Commerce. She was a guest speaker (2009/2010) and is presently a lead instructor (2010/2011) for the Young Entrepreneur’s Academy (YEA). She is the past president of a Southern California LeTip chapter, which is a networking organization for business owners. Claire coaches youth soccer in Lake Zurich. She is married to Gregg and has two children Jasmine (6) and Logan (4).
830 W. Route 22 #204,
Lake Zurich,IL 60047
847.284.4404
claires@mindfulmix.com
